# Internet speed Absolute competitive advantage. In the era of attention ([[Engagement & attention]]), the speed of response is paramount to achieve an edge in business, which is how I [[Expression of inner nature|express myself]]. In order to do this, the tools of the trade primarily rely on an internet connection. No service, and you lose. I recall days when the old dial up sound seemed like hyper speed. Now it is an era of bygone bytes making way for gigabytes and beyond per second. Things are speeding up, oddly enough in more ways than one. What does this net trajectory look like for humanity? Unclear, but probably more online, immersive, and out of touch with nature. Sad days. Yet extremely compelling. I've always said once World of Warcraft is fully immersive in Ready Player One style, I'm probably going to become a fully digital creature, resorting to physical form only for the essentials. Even now, that limitless and also severely limited experience makes me cringe. I'm going outside.